Dan,

Have you ever heard that Toby Keith song “Shoulda been a cowboy?”  You should do “Shoulda rode a kiteboard.”

It’s the new, more American side of C E.  Lose the Euro beat mixer image and bring it back home country style.  That would have naked supermodels on your back.  Or you could start a brand over 360 companies strong, and kiteboard with whatever the f@#k you want on your back.  Kudos to you Mr. Branson.  Kudos to you.